New Kohl’s Conversations for the Cure Campaign Features Cudahy Woman

Oct. 24, 2012

The Southeast Wisconsin Affiliate of Susan G. Komen for the Cure® and Kohl’s Cares are continuing their successful educational campaign to encourage women to open up the lines of communication on breast health. Kohl’s Conversations for the Cure™ delivers breast health messaging on a personal level in communities where it is needed most. In the last year, 621 conversations were held and approximately 4,735 women were reached.

Now in its third year, the program encourages women in Southeast Wisconsin to get age appropriate breast health screenings, talk to others about the importance of breast self awareness, and take action with the ultimate goal of increasing survival rates. Conversations conveniently take place in easy-to-access locations, including schools, churches, businesses, libraries, city agencies, community centers, beauty shops and public housing complexes.

During year one, the campaign to support the program was focused on breast cancer awareness. The year two campaign focused on starting conversations about breast cancer. This year, the campaign features real breast cancer survivor stories to inspire women to take control of their health and get screened. “This year, the campaign truly comes full circle,” says Nikki Panico, executive director, Southeast Wisconsin Affiliate of Susan G. Komen for the Cure. “The ads feature real women who have been affected by conversations – conversations that led them to get mammograms and find breast cancer early.”

Minerva, one of the women featured, is from Cudahy. At first, Minerva disregarded her yearly reminder to get a mammogram. A conversation led Minerva to take action and get a mammogram … and she had breast cancer. As a survivor, she’s encouraging women to take action by talking to them about the importance of getting screened.

The campaign will be supported by television, radio, print and online advertising, and a social media component to help spread the word. The new Kohl’s Cares Conversation Starter encourages women to commit to a breast exam and ask 10 friends to do the same. Those who use the Kohl’s Cares Conversations Starter are then entered for a chance to win a Kohl’s gift card. “The ways we consume media continue to evolve,” says Panico. “And this application will allow women to share the importance of getting screened with their friends socially online.”

Kohl’s support for Kohl’s Conversations for the Cure is an illustration of the company’s commitment to women’s health. Kohl’s Department Stores has contributed $2 million to the Komen Southeast Wisconsin Affiliate to help raise awareness about the importance of getting breast screenings and provide needed resources for Wisconsin women.

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